I found this article in the Seattle Weekly on Pirate Joe’s operation to be quite interesting as a follow-up to our earlier article

Of particular interest were the mix of goods, the markup. the volume he buys each week and that he dropped the "P" from Pirate Joe’s when he was first sued.

My real question is what would happen if I walked into my local Trader Joe’s (and I’m a big fan) wearing one of his "I’m Shopping for Pirate Joe’s" t-shirts.